Etsy statistics 2026

This page is for a writer who needs a number they can cite. Marketplace size, buyers, and take rate come from Etsy's Q2 2026 shareholder letter (quarter ended 30 June 2026, published 5 August 2026). Seller fees come from Etsy's own policy pages. The Listybox counts are ours, with the method on a separate page. We do not copy other statistics roundups.

How big is Etsy in 2026?

Etsy marketplace GMS was $2.58 billion in Q2 2026 (table figure: $2,582,892 thousand). That is up 7.5% year over year for the Etsy marketplace, or 7.2% on a currency-neutral basis. Etsy's headline block rounds the same quarter to $2.6 billion.

It was the third consecutive quarter of year-over-year GMS growth. Excluding foreign exchange, GMS growth accelerated by about 360 basis points from Q1, the fifth consecutive quarter of sequential improvement. Both US and non-US buyer GMS grew year over year.

Source: Etsy Q2 2026 Shareholder Letter (5 August 2026) and investors.etsy.com/financial-information.

How many people buy on Etsy?

Trailing-twelve-month active buyers were about 87 million at the end of Q2 2026, up by roughly 350,000 from the prior quarter, back to roughly stable year over year. Gross buyer additions rose 7.1% year over year, across new and reactivated buyers. Habitual and repeat buyer cohorts each showed a slight sequential gain, the first since 2023.

GMS per active buyer was $124 on a trailing-twelve-month basis, up 2.8% year over year. Etsy named higher listing prices as the main driver of average order value in the quarter.

Source: Etsy Q2 2026 Shareholder Letter, pages on GMS drivers and key customer metrics.

What is Etsy's take rate?

25.9% in Q2 2026. Revenue was $668 million ($668,313 thousand): up 9.3% for the Etsy marketplace and 6.2% on a continuing-operations basis. Marketplace revenue was $456 million, up 8.4%. Services revenue was $212 million, up 11.2%.

The 25.9% take rate was up 130 basis points year over year, including about 80 basis points from the Reverb sale. Etsy pointed to Etsy Ads as the main marketplace expansion driver after that.

Source: Etsy Q2 2026 Shareholder Letter financial summary table and take-rate discussion.

How much of Etsy sales happen in the app?

The mobile app generated about 47% of GMS in Q2 2026, up about 210 basis points year over year. App GMS grew 12.5% year over year (11.2% in Q1). Non-app GMS grew 3.4% year over year, its second consecutive growth quarter.

Source: Etsy Q2 2026 Shareholder Letter.

What does Etsy expect next?

For Q3 2026, Etsy guided GMS of $2.53 billion to $2.58 billion, 4% to 6% year-over-year growth for the Etsy marketplace, with a take rate of about 26%. For the full year it expects GMS growth in the mid-single-digit range, higher than the prior outlook. Guidance is a forecast, not a result.

Source: Etsy Q2 2026 Shareholder Letter, third quarter and full-year outlook.

What are Etsy seller fees in 2026?

These are the public rates we opened on 12 September 2026. Quote Etsy's own page if you are writing a fee, because the policy can move.

• Listing fee: $0.20 USD each time you create or renew a listing on Etsy.com or the apps. Editing a listing does not add a listing fee.
• Transaction fee: 6.5% of the price you display, plus shipping and gift wrap. For US sellers, Etsy says this fee does not apply to sales tax.
• Payment processing (Etsy Payments): extra, and it varies by the location of the shop's bank account. The US row on Etsy's help table is 3% + $0.25 USD per order, assessed on the total sale including tax and shipping. The UK row is 4% + £0.20. Turkey is 6.5% + 14 TRY.
• Offsite Ads: shops that have always stayed under $10,000 USD in any consecutive 365-day period pay 15% on attributed orders and may opt out. Once a shop has hit $10,000 USD in any such period after 20 February 2019, participation is required for the life of the shop (even if sales later fall below that mark) and the fee is 12%.

Sources: Etsy Fees & Payments Policy and What are Payment Processing Fees for Selling on Etsy?. Retrieved 12 September 2026.

How many Etsy print on demand shops does Listybox see?

Etsy does not publish a print-on-demand seller total. Our own count, as of 3 September 2026:

• 442 remaining Etsy shop records after subtracting shops later deleted. This is a shop-record count, not proof that every shop still has a live Etsy token.
• 176 new Etsy shop-create events in the 30 days before that date.
• 24 sellers used batch listing publish in those 30 days (433 publish actions).
• 15 sellers requested Listystyle images or video in those 30 days (498 requests).

Full method, queries, and the live-token caveat: Etsy print on demand in 2026: data from 442 connected shops. We are not using those four numbers as Etsy-wide statistics.

What we are not claiming

We do not have a public Etsy figure for how many sellers use print on demand, for average POD earnings, or for a global POD market size. Those claims on other blogs usually come from paid research summaries, not from Etsy's filings. If we cannot open the original document, we leave the number off this page.

Frequently asked questions

Need the fee math on a real product? Use the Etsy print on demand profit calculator.